Deutsches Rotes Kreuz e.V. Generalsekretariat

Brand and campaign agency framework for the German Red Cross in Berlin, Germany

The German Red Cross (DRK e.V.) in Berlin wants a framework agreement with marketing agencies, split into two lots. Lot 1: strategic brand management and corporate identity, to further develop the DRK's visual identity and position it internally and externally. Lot 2: developing, running and evaluating campaigns for the DRK.