Full-service campaign agency for a national public transport image programme, Utrecht, NL
The buyer, a cooperation of Dutch public transport partners, wants a full-service campaign agency for a multi-year national programme to improve the image of public transport in the Netherlands. The work covers strategic communications advice, campaign development, creative production, media placement, optimisation and programme support. A framework agreement will be signed with one main agency, and two reserve agencies will also be contracted. This is a restricted tender.